Specialisations
Master International Culture and Management

With the core subject Tourism Event Hospitality Management, you can further deepen your existing knowledge of the sector or establish new knowledge thereof. Current problems in Tourism, Event Management or Hotel Management are treated. You learn to develop innovative, successful and sustainable tourism concepts and to analyse their implementation.

Moreover, you focus on the current challenges and trends in the events sector with its uninterrupted growth which is offering more and more workplaces. You examine the structure of the global hotel industry which draws attention to itself using innovative business models and learn to understand the transformation of the guests’ reservation patterns. You also have the opportunity to become involved in tourism-relevant projects and to discuss the acquired technical knowledge with real life experts.

This specialisation is interesting for all students who strive for a management career in the media or information and communication technology (ICT) sectors. You are prepared for work in Online Management, Social Management and Cross-Media Management as well as in Programme Management or Sales Management. By visiting seminars on advanced questions beyond those pertaining to Media and Entertainment Management, Online and Social Media Management and on strategic development of management competences regarding the Media and ICT sectors, you can specialise on topics and areas of application in Media Management during your industrial placement and the Master of Arts thesis.

The Media faculty still offers you practical experience you can gather in the area of media production, e.g. via cooperation with CBS TV or participation in applied media research projects. Support is also provided together with the CBS Entrepreneurship Chair and the Cologne university founders’ network (hgnc) if you found your own company in the Media or ICT area.

For students interested in management consulting, CBS provides a specialized theoretical and practical guidance that enables a fast jump onto this attractive career path. Through applying strategic management theoretical approaches in case studies, students learn how to support client’s decision making process with professional advice. What is more, courses are built around aspects of methodology, tools and techniques commonly used by consultants in order to help a client business to uncover and fully exploit its potential. Special focus lies on giving advice to businesses that face the challenges of rapidly changing environment in the era of hypercompetition.

The main goal of this specialization is to exercise and strengthen the skills that students will need in the consulting business: analytical, project management and interpersonal skills. In-class case-based discussions and small team projects focus on client business situation analysis and problem solving tasks. Guest lectures by consulting professionals additionally help students to be better prepared for every-day challenges faced by consultants of diverse specializations.

International trade with merchandise and services is increasing rapidly in the globalised world. For companies, it is therefore becoming increasingly important to contribute competently to international trade in order to profit from the advantages it provides. Knowledge of the global rules of the game and the opportunities to shape them are imparted in this core subject as is being informed about important actors on the world markets and organisations which support international trade.

Companies are increasingly looking for experts and managers who meet the prerequisites for successful expansion of their international trade activities. The specialist study course International Trade provides you the opportunity to gain these competences and prepares you for taking over responsibility at international companies in a large number of sectors and locations.

The European Union is the largest integrated industrial region in the world. The backbone of the economic strength is the Single European Market with its free movement of goods, services, capital and persons. Over 500 million consumers offer a huge potential for companies in any sector whatsoever. Knowledge of the market and of the economic and legal framework conditions are important prerequisites for success as a company in the European industrial region.

Due to the high concentration of companies and freedom of services, the European industrial region requires the knowledge of a wide range of and transnational management methods and leadership competences. The opportunities and challenges for companies in this field of specialisation are imparted in their respective economic, legal and cultural context practically and based on case studies. Graduates are proven authorities on the European economic surroundings as well as on general and international management methods in all sectors.

Countries or regions which have not actually run through the full developments as an industrial nation but are on the best way there through strong economic growth and structural changes are described as emerging markets. The so-called BRIC states Brazil, Russia, India and China are often specified in this context, but also other states in Asia, Latin America, East Europe and Africa are viewed as interesting economic partners for highly industrialised countries such as Germany.

Therefore, companies look for experts and managers who possess the prerequisites for dealing with such emerging markets. Graduates of the specialist study course with the same name gain these competences and, with their special understanding of the economic context and the cultural peculiarities in the regions, can be employed globally.