Doing Business in Germany

The Summer Programme aims to attract international students from all countries which are interested in the German language and society as well as economics and business related issues.

CONTENT

The Summer Programme includes four modules.

Structure of the German Economy
(incl. business field trips, 4 ECTS, 38 contact hours)
The overall aim of this module is to enable students to build a detailed knowledge of the main developments of recent German economic issues, government and politics. After the successful completion of this module students will show significant knowledge about the various stages of development and the structure and emphases of German economy. They will understand the key competencies and major German business areas, the influences of German and European political efforts on German economic developments and the coherencies with other international markets. Additionally, students will take part at business field trips to German corporations and institutions. By doing these fiend trips students will be able to see and understand, what the “real German business life” looks like.

International Marketing Management
(incl. case study, 3 ECTS, 28 contact hours)
Marketing topics like “Analysing the European Marketing environment”, “Market Entry Strategies” or “Pricing and Distribution” will be delivered and discussed by using a variety of learning methods, including a case study analysis. Based on a marketing oriented management view this course aims at exploring the role of marketing in a modern organisation that acts in a globalised world. Students will learn to analyse the company’s macro and micro environment, formulate business missions, targets and strategies – on an international level. Selecting an appropriate target group will be one of the major tasks of the students to be able to develop an effective marketing mix. 

German Language & Culture
(incl. site visits, 2 ECTS, 20 contact hours)
Students will work with texts at a basic level (signs, posters, catalogues) and learn to make simple statements in everyday situations both in written (forms, postcards) and in oral form (introducing oneself, welcoming and saying goodbye, apologising, enquiring, agreeing and disagreeing, expressing likes and dislikes). The course aims at providing an intermediate level of German, enabling participants to cope with everyday communicative situations, mainly in a university setting, through simple language means. It focuses on the development of oral communication skills.
The German culture and society will on the one hand be part of the above mentioned text work and oral exercising. On the other hand students will take part at excursions to sights and points of interest in the greater Cologne region. By doing this they will gather further knowledge about the use of German language and about German culture and society.

Business Strategies in the European Union
(incl. business field trips, 3 ECTS, 28 contact hours)
This module provides an introduction to the geographical determinants of Europe. The focus will be on economic developments, allocation of resources and geopolitical developments in Europe. Successful students will gain a general geographical knowledge of Europe and will; be able to identify major problems for economic development based on resources, climate, infrastructure, human resources etc. They will study the economic policy of the European Union, aiming at underdeveloped regions/ countries; identify regions underlying structural changes and discuss how to solve their problems and understand the main economic relations between the different nations in Europe. The theoretical part will be taught and delivered as an interactive lecturing, an additional practical part consists of business field trips to companies and institutions in the greater Cologne region.

DATES

18 June - 13 July 2012
12 ECTS (114 contact hours, 45 minutes each)

FEES

The fees for the Summer Programme are 1.780 Euro. They cover the tuition and application fees, certificate, costs for field trips and site visits, study material, service and support. Discount for CBS Students and students from international partner universities.

APPLICATION

Applicants for the CBS Summer Programmes should have studied in a business related Bachelor Programme for at least one academic year. English is language of instruction for all modules, thus sufficient English language proficiency is highly recommended in order to be able to follow the courses successfully. Please download the application form for the Summer Programmes. A recent transcript of records of your home university as well as a copy of your passport or ID card (photo page) form need to be enclosed with the application form. Application deadline for the Summer Programme is 15 May.