Study course plan ICM Tourism Event Hospitality Management 

For most people, travel and holidays certainly count as the particularly pleasant things in life. But they can only really bring about pleasure if the holiday has been properly planned from A to Z and the event professionally organised. Because there is no other service sector that places people and their requirements so clearly in the limelight. It is particularly here that the consumer does not want any aggravation due to problems caused by incompetence and carelessness. The focus of the study course was developed for students who would like to work in the field of travel and event management after completing their studies and desire a sound preparation when it comes to the professional requirements essential for the industry. As the world's largest employer, the tourism sector provides excellent perspectives to very well trained, internationally-orientated junior employees with practical experience. Whether you wish to organise international events, take off in the air traffic industry or wish to organise journeys to distant regions: the core subject Tourism Event Hospitality Management makes sure that you know how to meet customer wishes in a professional and service-oriented manner.

At the beginning of the second semester and introductory lectures on tourism as a whole, you will deal with travel law which is the foundation for all areas within the travel industry. The curriculum for following semester focuses on lectures on geography and the field of event management. The fields of air travel and hotel management are modules for the fourth semester. This is followed by a practical work placement and a semester abroad in the fifth semester. In the last semester you cover the field of travel event and aviation management in addition to your Bachelor of Arts dissertation. Comprehensive training of your personal skills provides you with good advisory skills, optimising the entire touristic value-added chain. In this way, you are fully prepared for all available opportunities for a start in the tourism industry anywhere at home or abroad.

Study course plan ICM Business Psychology 

Knowledge gleaned from the field of psychology is now being applied increasingly in business, particularly when it comes to conducting research on how consumers react to products or how to motivate employees within the company. Today, management know-how substantiated by psychological awareness is indispensable in diverse areas such as human resources, marketing, further education, company consultancy, etc. Accordingly, there is an increased demand for appropriately trained employees who have a combination of business acumen and a basic knowledge of psychology.

The specialisation Business Psychology within the department International Culture and Management offers a combination of events in business studies and social sciences with specific courses on work and organisation psychology as well as consumer and advertising psychology. The introduction to the topic of business psychology begins in the second semester with courses on perception, cognition and motivation. The third semester then focuses on the topics social psychology and media psychology. Work and organisation psychology - particularly important for the overall field of human resources management - are dealt with in the fourth semester. This general education is followed up by a practical work placement and a compulsory semester abroad which can be used to gain useful and international experience in the student's own fields of interest. To prepare for the conclusion of the study course, the specialisation's completion module offers the possibility to deal with the latest discoveries in business psychology and apply the knowledge gained so far to practical case studies. This could then result in a subject for the Bachelor of Arts dissertation which concludes the study course after six semesters.

Study course plan ICM Media Management 

Today, the media has more influence than ever before on modern industrial society. The medium, Internet, has heralded in a new era resulting in information being transmitted faster than by radio and television. If you wish to combine creativity with sound management knowledge, the study discipline Media Management is the right choice for you. The development of modern information and communication technologies is what makes the media sector one of the largest growth industries of the 21st century. This sector already accounts for about half of the added value, therefore offering a wide range of attractive posts. During your studies, you become familiar with all the important aspects of Media Management and leading representatives from the field of communication provide an insight into the state-of-the-art in this sector.

Questions concerning the disciplines of media law, media psychology and media economy as well as the technical aspects of this field are covered. You learn how media performance is calculated and financed on the television and the radio, in print, at publishing houses and in new media. Even the area Public Relations is part of the material handled here. Today, PR is a central component of any successful company activity. The module conveys a detailed introduction into the PR sector and includes various PR theories as well as providing information on successful campaigns and their conception in terms of content. Moreover, your feeling for new trends in the communicative world of media is trained and you can fully develop to become an eloquent professional for the leading positions in the Media Management sector. In this way, students in the sector of Media Management at the CBS acquire well-founded knowledge about the international media sector, engage in media studies and so qualify for a responsible position in the media sector.

Study course plan ICM Arts and Cultural Management  

At first glance, the fields of culture and economy do not seem to have much in common. Actually, there is a close connection between them; not least because dedicated cultural institutions such as museums, galleries, theatres, publishers, etc. cannot survive merely on the basis of cultural expertise but have to hold their ground as commercial players in terms of the laws of the market. Situated in a region with a large and diverse cultural offer, the location of Cologne provides an excellent starting point for a study course to prepare for an activity at the interface of culture and commerce.

The specialisation Arts and Cultural Management within the study course International Culture and Management qualifies future cultural managers by combining basic knowledge in business management with special events to explain the peculiarities of a cultural business. Entry into the specialisation takes place in the second semester by way of a module that deals with the subjects of art and cultural history as well as the background in the production of culture. This is followed in the second semester by the complex of themes of marketing culture with courses in Public Relations as well as in the management of museums and galleries. Courses in the field of organising cultural events are then included in the fourth semester. The opportunity to work in any cultural metropolis in the world and gain additional experience arises after the completion of a practical work placement in the fifth semester. Having gained an insight into the cultural policy, and completed a seminar on the latest developments in the cultural sector, the study course then concludes with the preparation of a Bachelor of Arts dissertation.

Study course plan ICM East Asia Management 

In the foreseeable future, the industrial region of East Asia, with its highly developed economies Japan and South Korea as well as the growth market China will be the international boom region and the driving force of the global economy. Attractive market and production conditions make this region a magnet for many fields of German industry and so ensure a lasting requirement of suitably qualified and specialised employees.

A study course in the specialisation East Asia Management within the scope of the department International Culture and Management provides the best possible preparation for an activity that focuses on the collaboration with players in the East Asian market. General events organised by the department provide an introduction to all functional areas of business studies and additionally convey the social science tools for inter-cultural management. The East Asia specialisation starts in the second semester with an introduction to the region's economic geography and history. To generate an awareness of the region, the next semester teaches the peculiarities of the economic development in East Asia as well as the social and cultural background. The fourth semester expands on this knowledge and deals with the political environment in East Asia as well as important regional business practices and management techniques. Over the entire term of the course, there is also the option of learning an East Asian language. After this sound basic education and the compulsory fifth semester's practical work placement, students also have the possibility to study at a Chinese, Japanese or Korean university. The fifth semester deals with current topics from the East Asian region. An event on the economy in Southeast Asia and India provides an overall view of the bigger picture before preparing the Bachelor of Arts dissertation to conclude the study course.

Studienverlaufsplan ICM Latin America Management 

The industrial regions of Latin America can hardly be compared with those of Europe and Asia. The countries' national debt is high, the infrastructure is barely developed and exchange rate fluctuations burden the countries' economies. At the same time though, the region has high development potential and offers many investment opportunities in promising fields. Historically speaking, Latin America has always had more of a European influence and maintains its cultural, social and economic ties to the "old world" within an intense interrelationship. The region is further demarcated from the British-influenced North America by the national languages of Spanish and Portuguese.

Latin America Management is currently still an insider tip for a regional specialisation in a study course in business and social science such as International Culture and Management. As large development potential is predicted for Central and Latin America, more and more managers with a well-founded knowledge of the region will be required to analyse and accompany local transformation processes as development economists. Students in the specialist subject Latin American Management start their studies in the second semester with the basics of history and economic geography; studies in the third semester concentrate on the region’s cultural and social background and its economic structures and conclude in the fourth semester with a comprehensive analysis of the political circumstances and specific management methods for dealing with the Latin American markets and economic players. The contents of the study course are accompanied by the option to learn Spanish or Portuguese whereby the practical work training after the fourth semester and the following fifth semester spent at a university abroad provides many occasions to get to know the Latin American region first hand. The sixth and final semester prior to concluding the study course with the Bachelor of Arts dissertation addresses the latest advancements and the specific field of development collaboration with Latin America.