Team

Prof. Dr. Guido Sommer

Phone: +49 (0) 221 931809-846
Fax: +49 (0) 221 931809-61
g.sommer(at)cbs-edu.de

Dean of Tourism Management

 

Teaching assignments at CBS

Introduction to Tourism
Tourism Destination Management & Marketing
Airline Management
Tour Operations
Tourist Behaviour

Areas of research and consulting

Tourism Destination Management & Marketing
Aviation Management
New Trends and Technologies in Tourism
Target Marketing in Tourism

Member of Kompetenznetzwerk Tourismus NRW
Sustaining member of forum anders reisen e.V.

Education

2007

University of Trier, Dr. rer pol.

 

Universidad Alcalá de Henares, Spain

2001

University of Trier, Dipl.-Kfm.

 

 

Teaching experience and academic positions

University of Trier
Research Associate at the Department for Organization, Strategic Management and Tourism Management of Univ.-Prof. Dr. Walter Schertler

Teaching assignments with focus on Strategic Management, Tourism Management, Destination Management & Marketing, Affinity Group Marketing

Head of a research group on Web 2.0 with the development of a community channel for mountainbikers

Industry positions

Study for the German Chamber of Commerce in Shanghai on the Chinese Outbound Tourism Market

Project Leader at the Market Intelligence Institute (MINT) at the Department of Organisation Strategic Management and Tourism Management at University of Trier. Research and consultancy project with Austrian National Tourist Office (ANTO) on project management, knowledge management and affinity group marketing

Senior Project Leader at the business consulting company g.e.b.b. mbH in Cologne

Publications

Sommer, G.; Fischbach, C.: Standardkostenmodell als Alternative zur Prozesskostenrechnung, in: Controller Magazin, März 2010.

Sommer, G.: Entwicklung einer Methodik zur Identifikation und Bewertung von Affinity-Groups für Nationale Tourismusorganisationen – Versuch einer praxeologischen Darlegung, Hamburg 2007.

Mendling, J.; Rausch, M.; Sommer, G.: Reference Modelling for Destination Marketing Organisations – The Case of Austrian National Tourist Office, in: Bartmann, D., Rajola, F., Kallinikos, J., Avison, D., Winter, R., Ein-Dor, P., Becker, J., Bodendorf, F., Weinhardt, C. (Hrsg.): Proceedings of the Thirteenth European Conference on Information Systems, Regensburg 2005.

Sommer, G.: Business Case Destination Schengen Staaten – Incoming Strategien für den chinesischen Markt als Tourismusquellmarkt, Trier 2002.


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